Wow, it has been too long my friends, June 22nd.  I have decided to share a short rant involving the interaction of designers and developers in the work flow.

I recently read an article on smashing magazine, How to Effectively Communicate with Developers, and I can’t help but feel as the view is heavily skewed.  I have worked with  many great designers, but I have worked with equally amount of bad designers.  I’ve also worked with, seen, many bad developers who really do not posses the skills to take a design to production properly, so I feel your pain designers.  If you want a fullproof tactic to attack the problem, the solution is simple, get the developer inolved earlier.  When I worked in the advertising world here is the common scenario: Read the rest of this entry »